When should you send out a press release? You want to know my acid test? If it’s newsworthy and if it’s useful to the reader. It’s that simple.
There are many factors to weigh when considering the need to send out a press release. The most important factor is that you’ve got to make sure it’s [...]

‘A news release is sent to editors and journalists in order to generate a news story in the media,’ says Cherry, president of Cherry Communications which helps businesses, entrepreneurs, and nonprofit organizations to be heard through marketing communications. ‘It’s one of the easiest and cost-effective ways to get your message out there. If a reporter [...]

1. Start strong: Your title and initial lines should briefly and directly convey what you want to say. Include the ?who, what, where, when and why? in the lead of your press release. The remaining part of your press release should include supporting facts and examples.
2. Make it easy for the media: Some media agencies [...]

1) Target the right magazines for the products you sell. Many times, individuals will send out their press releases to every category of magazines listed in hopes that by doing this approach, something will stick. This is a common error and one that should be avoided. Always concentrate on the best possible categories of magazines [...]

Here are some things to watch for when writing your press release
Don’t use non-ASCII characters
Watch for non-ASCII characters like the trademark, copyright and registration mark symbols as well as open and close quotes. Be sure to review your release before submission and replace these special characters with plain text equivilents e.g. (TM), (R), (C) and [...]

Introduction
Here is some information to assist you in writing a good press release. A well written press release can capture the attention of journalists and get you good exposure.

You are writing for journalists
Press releases aren’t for customers or consumers they are for reporters, journalists who will use them as a starting point for a larger [...]

Mixed case
Never write your press release in all UPPER CASE LETTERS. Your release will not be approved my the FPRC editors and it if did, it would be ignored by journalists.

Check your spelling
Errors in spelling and grammar will lower the credibility of your press release.

No HTML
Never include HTML or other markup languages (like XHTML or [...]

Headline Is in Title Case Meaning You Capitalize Every Word Except for Prepositions and Articles of Three Words or Less and Short; Ideally it is Not More Than 170 Characters and Does Not Take a Period

The summary paragraph is a synopsis of the press release in regular sentence form. It doesn’t merely repeat the headline [...]

Hi,

We over at the Free Press Release Center are pleased to start this new blog called “Press Release Writing Tips” your one-stop shop for in depth information about writing press releases.
Over 34% of press releases are rejected at the FPRC and as a result we want to educate writer more and more about writing good [...]